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Give Langston: Celebrating fifteen years of Greatness at eHarmony

The 411: Through their enthusiasm and devotion, and additionally 15 years of perseverance, Grant Langston features played an important part in creating eHarmony the online relationship powerhouse it really is nowadays. 

Developing right up in Hartselle, Alabama, Grant Langston never ever imagined which he would work at an on-line online free asian dating site organization, let-alone the most significant one in the whole world, but occasionally greatness arrives where and when you minimum anticipate it.

That wonder began within the late ’90s when Langston made a decision to take an opportunity on a then-startup acknowledged eHarmony, together with the intention of taking care of advertising content just for six months.

Over a decade later on, Langston is still at eHarmony and it is just as focused on improving the organization succeed while he was actually from time one.

The renaissance guy of eHarmony

Although Langston’s present subject is actually vp of Brand promotion, he’s used numerous types of opportunities at company due to the collaborative environment.

From writing material, to running social media marketing, to promoting new products, to beginning eHarmony’s web journal, to assisting with customer care, putting his all into the work has actually usually come initial.

“It’s been an evolving character, but i do believe at every turn, the changes make good sense,” he stated. “Now I believe like I’ve been associated with each part of the business, that is certainly been great for me personally.”

Having established in 2000 with a scientific method to coordinating, eHarmony is known as among the many very first websites to evolve people’s presumptions that online dating is for hookups, but Langston is a tad bit more moderate about their individual efforts, particularly when it comes to his component in humanizing the brand.

“We always would you like to simply take the tasks seriously — everything we’re performing in regards to our consumers — but we don’t wish to just take ourselves as well honestly,” he mentioned. “once I got over imaginative brand name positioning, among the first circumstances i needed to accomplish had been brighten circumstances upwards. The content still is alike, because our very own prices are exactly the same, but we simply desire to approach it with some wink and a grin.”

Their contagious desire for life

Not just is Langston excited about what the guy does at eHarmony, but he’s in addition passionate about his passions and household existence, along with delivering an artistic heart to every little thing he does, should it be playing within his Americana group (their brand-new record is released March 23!), visiting the park together with partner and children or introducing a campaign at the office.

“In my opinion becoming a musician is a very important part of my job at eHarmony,” he stated. “easily must write a song and I also need to solve a-work concern and I also suffer from this or that, the creative force that becomes all of that done feels as though the same.”

And according to Langston, it-all truly does come down to stabilize.

“i am aware that an existence which too unbalanced within one location actually gonna be a lot enjoyable,” he mentioned. “i can not put that stuff on a shelf and still end up being give. I want my personal kids knowing myself rather than some pale version of myself, therefore it is necessary for me to keep situations in play that I’m excited about.”

Precisely what the after that fifteen years hold

Being with eHarmony for longer than a decade, Langston knows what realy works and so what doesn’t, which is the reason why the team is going to continue performing the things they’re doing most useful — only much better as every single day, few days, month and year goes on!

For this season, two large initiatives tend to be:

Ph.D.s, psychologists or MFTs

However for Langston, it is more than just creating the funnest item or heading together with modern trend. It is more about the effectiveness regarding the coordinating.

“what we should carry out inside organization is important. We’re getting men and women with each other … if in case you aren’t undertaking that in a fashion that’s helping all of them, you’re having a pretty adverse effect,” the guy said. “We think the ultimate way to make news as well as the most effective way to have a significantly better business is to help individuals more, in addition to best way we can enable them to is always to provide them with better suits.”

I think Langston would agree with me once I state I can’t wait to see what the subsequent fifteen years keep.


Hi there! My name is João, and I am a Digital Marketing Expert with a passion for helping businesses thrive in the online world. With over 5 years of experience in the digital marketing industry, I have honed my skills in a variety of areas, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more.

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